What is Pay Per Click Marketing?

PPC marketing (pay per click marketing) allows you to bid on the phrases your customers use when they search for your products in search engines such as Google, but you only pay per click when they come through to your website. PPC marketing is truly is a pay-for-performance advertising medium.

Pay Per Click PPC marketing continues to experience huge growth, and is part of any good online marketing strategy. PPC has now overtaken most ‘traditional’ advertising and the trend is still continuing, with Google announcing further increased revenues. This form of marketing is certainly here to stay, and looks set to increase during the recession.

Google now accounts for 90% of all UK search traffic, and we can deliver targeted traffic through both Google’s Adwords search and content network to get maximum exposure for your pay per click search marketing campaign. We can also set up your campaign to generate clicks from other networks including MSN and Yahoo! if you require.

Our Pay Per Click Solutions

Wasting budget is very easy with PPC marketing. Our PPC consultants are well experienced in large campaign budgets running over multiple search networks and this daily exposure helps them optimise your budget and avoid costly mistakes. Also, having a team on-hand removes the problems of your staff being away from the office and keeps the PPC marketing campaign running smoothly.

Our experienced PPC team are qualified Google Adwords Professionals who boast years of industry experience, so they know the tips and tricks to run PPC management effectively, lower the CPC (amount you pay per click) and increase return on investment. They also work with the latest pay per click bid management technology.

Whilst Google now offer many automated functions from their Adwords control center, or even to have one of their consultants optimise your campaign if your spend is high enough, be aware that their objective is to increase your spend. Having your pay per click management from an agency allows true independance, and you can monitor the results with our regular PPC campaign reporting.

Our PPC Process

Objective Setting and Business Model study:

Under this step we set the objectives of the campaign in consultation with the Client and get an understanding of your business model and business requirements.

PPC Service 1- PPC Keyword Research:

Based on your answers, objectives and our CPP report, we’ll be short-listing a list of around 50-200 keywords. The initial research churns out hundreds of keywords and we systematically drill down to the most efficient keywords after deleting the ones, which are not relevant or cost effective for your PPC Campaign.

PPC Service 2 – Visitor Conversion Analysis

Based on the Objectives of the Campaign and the finalised keywords we would study the suitability of your site’s current WebPages to be the landing pages for the campaign or/and suggest creation of customised landing pages. In PPC, landing pages are important as they are the entry points to your website and determine the conversion of a Visitor.

PPC Service 3 – Ad Copy Creation:

After studying the landing pages of your website we would create specific ads for the finalised keywords to ensure maximum visibility and Click through Rate (CTR). We would create an attractive ad copy, which increases the probability of a click from the search engine traffic.

PPC Service 4 – Campaign Setup:

We would setup your site’s campaign in Google Ad words. We can also set up campaigns on additional Search Engines such as Yahoo Search Marketing, MSN Ad Center, and Business.com etc depending upon your requirements.

PPC Service 5 – Campaign Management:

Campaign management would involve a host of different steps and analytical techniques like – CTR Management, Bid Management, A/B split testing, Campaign ROI analysis, Campaign Ads and keyword tweaking and Weekly Campaign Reporting.

Project Management – Your Always In The Know

One of the most unique factors to working with the Website Design Centre Group is the communication channels open to you. Our project management solution allows you to communicate with your entire team of website designers, website developers, SEO consultants and accountant managers leaving you completely up-to-date with what milestones your project has reached and how your website is performing.