Usability and Conversion Optimisation

Our proven approach to conversion rate optimisation will increase your revenue and help you dominate your market.

The Last Step, Conversion!

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The final part of any successful online marketing approach is converting the traffic from your website into tangible sales. We provide clients with conversion services, meaning that we recommend strategies to improve buying signals, and therefore the overall financial performance of your website. We know your users’ needs and the user experience they demand. We consult with you on how to improve your website, so it is focused on greater conversion which leads to increased sales, customer satisfaction and, over time, improves brand loyalty.

What is Conversion Optimisation?

Conversion Optimisation (or Conversion Rate Optimization) is the science and art of getting a higher percentage of your web visitors to take action and becoming a lead, buy a product or customer.

Science: you cannot simply “guess and hope” which changes to your web pages will achieve a higher conversion rate. Instead, our experts develop and test valid hypotheses, run controlled tests, and evaluate results to lock in the improvement.

Art: a statistician or engineer alone cannot create the visuals and messaging that engage your web visitors. Our organic and structured process creatively applies learning from thousands of test results to test only the best variations on your website.

Our expert team will improve your online sales and lead-generation by running all-inclusive A/B/n and Multivariate tests for you. Guaranteed.

  • Is your website turning your visitors away?
  • Is your shopping cart abandonment rate too high?
  • Do you know which design or copy elements must change in order to increase your conversion rate?

Sit Back and Relax, We’ll Take Care Of This For You

As a client, you will get the full-service optimisation solution for the best results from A/B/n split and Multivariate tests – including web analytics, design, copywriting, development and implementation. You get test results that statistically prove which website or landing page variation gives you maximum conversions.

With us you can significantly improve your conversion rate without adding extra work for your web or marketing teams.

Our Conversion Rate Approach

1. We get big increases in the conversion rate quickly. Because we identify the reasons why visitors aren’t converting, we’re able to address these head-on and boost the conversion rate in a very short space of time.

2. Increases in conversion rate are multiplied. We analyse the elements and principles that have increased the conversion rate in one part of the sales funnel, and then determine whether they can be applied to other parts of the sales funnel as well. Increases in the conversion rate are often multiplied several times over.

3. We introduce new mechanisms to increase the conversion rate. We don’t limit ourselves to individual landing pages or the current sales funnel. If we feel that the overall process can be improved, we’ll work with you to test this.

4. We help you increase lifetime customer value (LCV). This may include analysing, testing and improving email communications, or we may work with you to set up a refer-a-friend programme.

Our Conversion Rate Process

1. Research and analysis
We analyse your sales funnel, from the acquisition of visitors through to the lifetime customer value. We do not limit ourselves to just working on your landing pages. Through a series of usability tests and surveys, we identify the visitors’ objections and usability issues – ie the reasons why they either don’t want to or can’t convert.

2. Solutions
After discovering the objections and usability issues, we develop solutions. These solutions range from improving copy and images to setting up new mechanisms. Finally, we prioritise the potential improvements to ensure that we target the biggest and quickest opportunities first.

3. Development
We work either with your in-house designers and developers or with ours to develop the new variations, ready for testing.

4. Tests
We implement and monitor the tests, using split-testing software.

5. Review
We review the test results, and conduct follow-up tests where necessary. Finally, we’d analyse whether the elements or principles that increased the conversion rate in this test can be applied to other parts of the sales funnel. This information feeds into the research and analysis phase, and the process is repeated.

We'd love to have you as a happy customer. Contact Us Today.