1. Focus on your Keywords

If you’re undecided on which keywords to target, you can’t quantify the topical focus you need to convey across your website. You may have your content from a previous site. Except without current ‘trending’ data, your message could now be out of date. Or even if it’s relevant, it could be lacking the focus necessary to current search trends.

In an SEO audit, keyword research is paramount. Not only to hone in on timely popularity and trending, but to also help identify who your competitors are.

2. URL Structure

Marketers and Web developers know there needs to be content related to services or products, and information about the company or business, yet without having an SEO audit performed. And only after the keyword research is performed can you understand what the URL structure needs to look like.

3. Content

URL structure is integral to your content. Without a proper SEO audit, you don’t know the best way to organise your content. You can guess, but it won’t get you very far in the eye’s of the search engines. You simply must get your content in order prior to the build or rebuild of your project.

4. Social Media

Without a proper audit, social media is trial and error maybe even a bit of guesswork. If you succeed at reaching your prospective clients or customers, you won’t maximise the value of your efforts without that site audit.

A properly performed audit will reveal details about your target market and competitors.

5. Peace of mind

This is actually an important reason – not only for the sake of the person performing the audit. Every person involved in the process, whether they’re willing to acknowledge this factor or not, will suffer a lot less stress, a lot less chaos after an audit is performed.