The short answer is common sense and logical thinking – here are a few tips.
#1: Selecting Keywords
Regardless of your business sector, the first common sense hurdle is choosing the right keywords that will help you appear on page one. So, if you are a photographer and work in the London area, of course, they are going to be ‘Photographer’ and ‘London’.
However, you might want to appear not only in ‘London’ search terms, but in surrounding areas too. So how would this work?
Firstly you have multiple locations optimised on your home page. Secondly if you have lots of areas, one suggestion is to create area pages for these phrases and optimise each page individually.
#2: Don’t Spam
This might seem an obvious one, but believe it or not, some people still don’t know what’s classed as spam. Think about how many links you’re building and the type of sites you’re building them within. Search engines love an organic strategy comprising of social media and, of course, good quality content.
#3: Relationship Building
Believe it or not, speaking to someone else in the industry is not going to scupper your chances of getting to the Number One spot. So, use those in a high position to your advantage by seeing how they develop their campaigns and don’t be afraid to work with them; swap ideas if it’s suitable. It will only help you strengthen your own contacts and open the door to various possibilities within the industry.
#4: Take a Breather
As with anything, SEO needs to be done in stages and carrying on until you’re at the top will not only annoy the search engines and result in drastic drop in rankings, but users will not take you seriously.
Do you need to develop your on site optimisation? Perhaps you want to build your brand? At the Website Design Centre, our SEO team are very fond of the analogy ‘you need to have solid foundations to be able to build a skyscraper’. By this we mean don’t rush the important early stages of your SEO campaign, as this may be detrimental further down the line.
If you would like to learn more about our services, feel free to contact our SEO team. Click here…
