It’s embarrassing for many, but the symptoms are widespread and easily spotted.  No new ‘news’ on the News & Events page.  No new content from the day the site went live.  No reflection of what’s really going on now in the markets you serve.

All of the above are symptoms of a ‘Lazy Website’.

So, what can you do about it?

First of all, carry out some analysis and take a long look at your website and ask whether it’s getting the job done.  We’re not looking at a complete redesign – in most cases, because its probably not needed. Remember to look at it from the perspective of the customers you’re targeting.  How much is relative content is there?  How much really focuses on customer needs?  Is it looking a little tired and dated?

My second point: spend some time on most important pages – Home, Team and News – and decide today what needs to be changed.  These are the pages visitors are most likely to view on their first trip to your site.

And finally, figure out ways to make the site interactive through social media.  This helps create a connection with your customers.

But first, don’t be afraid to admit you have a problem… remember your ‘Lazy Website‘ can be fixed!